Netflix of AI is here

Siri 2.0 to enable AI-powered app control

In partnership with

Image source: Showrunner

AI entertainment startup The Simulation (formerly Fable Studio) just launched Showrunner, a platform that allows users to generate and watch AI-powered TV shows set in virtual simulated worlds.

  • Showrunner combines multi-agent simulations with LLMs to create interactive content aligned with specific virtual worlds.

  • Users can watch, direct, and star in shows set in virtual environments populated by AI characters, with the ability to craft episodes from prompts.

  • The platform is launching with 10 original shows, with users able to generate new episodes and edit deeper into scripts, shots, and voices.

  • Showrunner is opening in alpha to a limited number of users, with select user-created episodes receiving payment, rev share, and IMDB credits.

  • The studio went viral last year after the release of its South Park episode demos and research paper on its SHOW-1 model.

Showrunner is a wild step towards the merging of AI, gaming, and traditional entertainment, enabling users to not only consume but create stories within simulated worlds. The lines are blurring fast between creators and audiences — and the traditional Hollywood media model may never be the same.

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APPLE

Image source: Apple

Apple is reportedly set to reveal a major overhaul of its Siri voice assistant at the upcoming WWDC event, infusing AI to enable more granular control of individual apps with voice commands.

  • The revamped Siri will reportedly use LLMs to understand and execute more complex voice commands within on-device apps.

  • The AI will also analyze user habits to auto-enable new Siri commands on Apple apps, with plans to eventually expand to third-party applications.

  • Examples of new voice command capabilities include summarizing articles, editing and sharing photos, and sending and deleting emails.

  • While Siri will only handle single commands at launch planned in September, Apple hopes to enable chained, multi-step tasks as early as next year.

 It sounds like Siri is getting a needed upgrade, but is it enough to make it truly useful? With ‘chained’ commands reportedly not coming til next year, the rumored upgrades feel a bit underwhelming — especially compared to the next-gen voice tech demoed by OpenAI and Google just in the last few weeks alone.

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